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Now I am no anthropologist….
but it seems clear to me that linking brands to our survival instinct and protecting the “clan” is quite a bit stronger than “buy me and be sexy or manly” branding approach. Clan-like devotion to some...
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Few Companies are Ready for Sustainability Value: Is Yours?
Most companies have ostrich-like sustainability strategies, with head-n-the-sand thinking that incremental technology-based energy, water, material use and carbon performance enhancements are somehow...
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Impact? Harley, Trees & the Nature Conservancy…
Triple Pundit’s Leon Kaye reported last week that Harley Davidson is teaming up with the Nature Conservancy to plant 50 million trees. (Harley-Davidson to Plant 50 Million Trees) Fantastic. Who...
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Shocking Sustainability Materiality Advice You Should Never Follow
I was left speechless to learn certain big competitors of ours only used secondary sources to establish sustainability materiality for some very large global firms. Shocked. Shocking. Shameful. I...
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Unlearning Leadership, Learning Followership and Why Your Company Wants to be...
Despite all the advances in branding, it remains a mostly 20th century craft, relying on the massive repetition of the “push”. Some brands are a bit more advanced and try to pull us towards them. Even...
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Meaningful connections in a time of Convergence
The Cloud and Values Mining are leading us towards a convergence where values – or what matters most to us– and market signals are becoming one. It is inevitable. Put enough data storage and...
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The EXPONENTIAL power of Sustainability Market Signals
Sustainability market signals — the signals guiding the market towards more and better corporate sustainability – are growing. These signals can be purchase and/or brand-oriented and are sent by...
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Stakeholder Muscle in the Sustainable Century™ ….
Market places were once more than just places of commerce, they were also important gathering places, social events, where news was delivered, politics organized, betrothal commitments made, and legal...
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Corporate Sustainability Strategy & Whose to blame when things go Wrong
In this inaugural episode of The Sustainable Century Podcast Series, David Chandler of the University of Colorado discusses corporate sustainability strategy with your host Marc de Sousa Shields,...
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JUNE 01 – NEW Sustainable Century Podcast Featuring Coro Strandberg….
Coro Strandberg is a Canadian thought leader in corporate sustainability… simple as that. In our upcoming discussion on The Sustainable Century Podcast, Coro and I discuss corporate social value...
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